Privacy Policy

1. INTRODUCTION

Welcome to the Privacy Policy of Montis Apex Inc. ("we," "us," or "our"). We develop and publish casual digital games, including Mermaid Magic, a flip-card puzzle game designed around memory, matching, and exploration.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you access or use Mermaid Magic, our official website, and any related services (collectively, the "Service").

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of the Service.

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, business practices, or applicable legal requirements. When we make changes, we will update the Effective Date above and publish the revised version through the applicable website or Service.

2. DATA CONTROLLER & CONTACT INFORMATION

The data controller responsible for your personal information is:

If you have questions about this Privacy Policy, our privacy practices, or the handling of your personal information, please contact us using the information above.

3. INFORMATION WE COLLECT

We collect information that you voluntarily provide to us, as well as certain information that may be collected automatically when you use the Service.

3.1 Information You Provide

Depending on how you interact with the Service, we may collect:

• Name, where applicable
• Email address
• Username, player name, or nickname, where applicable
• Account information, where applicable
• Customer support requests and communications
• Information you voluntarily provide through surveys, feedback, or other communications
• Other information you choose to provide when interacting with us

You are not generally required to provide personal information simply to browse our website. Certain information may be necessary to provide particular features or services.

3.2 Information Collected Automatically

When you access or use the Service, certain information may be collected automatically, including:

• IP address
• Device type and model
• Operating system and version
• Browser type and version
• Language and general regional settings
• Device identifiers and advertising identifiers, where applicable
• Gameplay information and game progress
• Game usage and interaction data
• Session information
• Crash reports and diagnostic information
• General technical information about your connection to the Service

We use this information primarily to operate, maintain, secure, analyze, and improve the Service.

3.3 Information from Third Parties

Where necessary to operate the Service, we may receive limited information from third parties, including:

• App store and platform operators, such as Apple or Google
• Analytics and attribution providers
• Advertising partners, where applicable
• Cloud and infrastructure providers
• Other authorized service providers

The information we receive depends on the services you use and the permissions or choices you make.

4. PURPOSES AND LEGAL BASES FOR PROCESSING

Depending on applicable law and the circumstances in which we process personal information, we may process information for the following purposes.

4.1 Providing and Maintaining the Service

We may process personal information to:

• Provide and operate Mermaid Magic
• Maintain gameplay functionality
• Save and synchronize game progress, where applicable
• Manage accounts, where applicable
• Provide customer support
• Respond to questions and requests
• Maintain the functionality and reliability of our website and services

Where applicable, this processing may be necessary to perform a contract with you or to take steps at your request before entering into a contract.

4.2 Legitimate Interests

Where permitted by applicable law, we may process information based on our legitimate interests to:

• Improve and optimize the Service
• Understand how users interact with the game
• Analyze game and website performance
• Develop and test new features
• Maintain and improve user experience
• Detect, prevent, and investigate fraud, abuse, or unauthorized activity
• Protect the security and integrity of our systems
• Maintain and operate our business

4.3 Consent

Where required by applicable law, we may process certain information based on your consent, including for:

• Personalized advertising
• Certain analytics or tracking technologies
• Marketing communications
• Other optional processing activities

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law and the technical options available through the relevant device, platform, or Service.

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.

We may disclose or make personal information available to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

Service Providers

We may share information with service providers that support our operations, including providers of:

• Cloud hosting and infrastructure
• Analytics
• Crash reporting
• Customer support
• Security services
• Technical operations
• Advertising and attribution, where applicable

These providers are authorized to process personal information only as necessary to provide services to us and are expected to maintain appropriate security measures.

Platform Providers

If you access Mermaid Magic through a third-party platform, such as the Apple App Store or Google Play, those platforms may collect and process information under their own privacy policies and terms.

Advertising and Analytics Partners

Where applicable, we may work with advertising, analytics, or attribution providers to understand Service performance, measure advertising campaigns, provide relevant advertising, or prevent fraud.

Legal and Regulatory Authorities

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, legal process, or governmental request
• Protect our rights, property, or safety
• Protect users or the public
• Detect or investigate fraud, security incidents, or unlawful activity
• Enforce our agreements and policies

Business Transfers

If Montis Apex Inc. is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

6. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored in, or processed in countries other than the country in which you reside, including the United States.

Data protection laws may differ between countries. Where required by applicable law, we implement appropriate safeguards for international transfers, which may include Standard Contractual Clauses or other legally recognized transfer mechanisms.

7. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide and maintain the Service
• Maintain gameplay and account functionality, where applicable
• Respond to customer support requests
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce our agreements
• Detect and prevent fraud or abuse
• Protect our legitimate business interests

The specific retention period depends on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer reasonably required, we will delete, anonymize, or otherwise securely dispose of it where appropriate.

8. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request portability of certain personal information, where applicable
• Lodge a complaint with an applicable data protection authority

These rights are subject to applicable legal limitations and exceptions.

To exercise applicable privacy rights or ask questions about your personal information, please contact:

[email protected]

We may need to verify your identity before completing certain requests. We will respond to valid requests within the time period required by applicable law.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website and certain parts of the Service may use cookies, software development kits (SDKs), pixels, local storage, and similar technologies.

These technologies may be used to:

• Maintain website functionality
• Remember preferences
• Understand website and Service usage
• Analyze performance
• Measure advertising effectiveness, where applicable
• Support security and fraud prevention
• Improve the user experience

You may be able to manage or disable certain cookies through your browser or device settings. However, disabling certain technologies may affect the availability or functionality of some features.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar tracking technologies.

10. DATA SECURITY

We maintain commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, while we take reasonable measures to protect personal information, we cannot guarantee its absolute security.

11. CHILDREN'S PRIVACY

The Service is not directed to children under the age of 13, or such higher minimum age as may be required under applicable law.

We do not knowingly collect personal information from children under the applicable minimum age without legally required consent.

If we learn that we have collected personal information from a child in circumstances where such collection is not permitted, we will take reasonable steps to delete the information in accordance with applicable law.

If you believe that a child has provided personal information to us, please contact us at:

[email protected]

12. THIRD-PARTY SERVICES

The Service may contain or interact with third-party services, platforms, or technologies, including:

• App stores and distribution platforms
• Analytics providers
• Advertising and attribution providers
• Cloud hosting and infrastructure providers
• Crash reporting services
• Customer support tools
• Other technology and service providers

Third-party services may independently collect and process information under their own privacy policies and terms.

We encourage you to review the privacy policies of any third-party services you use in connection with the Service.

13. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, California privacy law may provide you with additional rights regarding your personal information.

Depending on the circumstances and applicable law, these rights may include the right to:

• Know or access certain personal information we collect and use
• Request deletion of certain personal information
• Request correction of inaccurate personal information
• Opt out of certain forms of sharing or processing where applicable
• Not be discriminated against for exercising applicable privacy rights

Because privacy rights depend on the circumstances and applicable law, not every right applies to every user or every type of information.

California residents may submit applicable privacy requests by contacting:

[email protected]

We will process such requests in accordance with applicable California law.

14. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction that provides similar data protection rights, you may have additional rights under applicable data protection laws, including rights relating to access, correction, deletion, restriction, objection, portability, and consent withdrawal.

Where applicable, you may also have the right to lodge a complaint with the data protection authority in your country or region.

Where we rely on legitimate interests as a legal basis for processing, you may have the right to object to such processing in accordance with applicable law.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in:

• Our products and services
• Data processing practices
• Technologies
• Legal and regulatory requirements
• Business operations

When we make material changes, we will update the Effective Date at the top of this Privacy Policy and publish the revised version through the applicable website or Service.

Your continued use of the Service after an updated Privacy Policy becomes effective may constitute acceptance of the revised Privacy Policy to the extent permitted by applicable law.

16. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will make reasonable efforts to respond to privacy-related inquiries in accordance with applicable law.

© 2026 Montis Apex Inc. All rights reserved.